Weekly Creative Inspiration #1

Every Monday, the ARTLABguide will be posting curated works from contemporary fine art, to illustration, and the world of design to inspire you to find the creative in the everyday and fuel your creative habit. Enjoy the #MondayInspiration!

Creativity without borders

What is it about design? I actually used to shy away from graphic design, actually, more like avoid it all together. It was part feeling like a sell-out for going into “commercial art” versus pursuing fine art and getting work into galleries.  In fact, I always felt like I had to choose! But that is […]

Ube & Co. – Finding your Target Audience

“Who Should Know” Experimenting with some photography options while working on designing the new brand identity. During the research and discovery phase, there’s a lot of digging to do and asking the right questions. Aside from getting to know your client and their business and/or industry, you’ve got to know their audience and who they’re […]

Ube & Co. – Research & Discovery

A note about Pinterest and mood boards. When Pinterest first came out, it was more of a passtime for me, just going through all the beautiful pictures, and saving ideas for interiors, or art works for inspiration. Now, it’s one of my go-to tools for designing, especially for developing a brand identity and identity design. […]

Ube & Co. – The Creative Brief

Hey designers–what tools do you use when creating your design brief? Do you have a template, a questionnaire, or an app that you use when gathering info for your creative briefs? It’s been a busy week of work, but I can’t complain 🙂 I’m starting to post some behind the scenes of my design process […]

Meet the Client: Ube & Co.

Hope you guys are having a Happy Friday! In my last post, I shared the basics of “Designing Brand Identity” in these four questions: “Who are you? Who needs to know?How will they find out?Why should they care?” I’ll be doing a deep dive into each one as I document my creative/design process. This post I’ll […]

Designing Brand Identity

“Who are you? Who needs to know?How will they find out?Why should they care?” This one is for the Identity Designers out there! These essential questions provide a powerful framework for building a brand and are key to @alinawheeler’s book, “Designing Brand Identity”. This is a must have resource for anyone working with brands, building a brand, […]

A Brand is More than a Logo

Photo source: Dever Designs Why do you need a brand, and not just a logo? “Brand is your strategy… Brand is your calls to action…. Brand is your customer service…. Brand is the way you speak… Brand is the whole array of your communication tools… Brand is your people… Brand is your facilities… Brand is […]

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