Designing Brand Identity

“Who are you? Who needs to know?How will they find out?Why should they care?” This one is for the Identity Designers out there! These essential questions provide a powerful framework for building a brand and are key to @alinawheeler’s book, “Designing Brand Identity”. This is a must have resource for anyone working with brands, building a brand, […]

A Brand is More than a Logo

Photo source: Dever Designs Why do you need a brand, and not just a logo? “Brand is your strategy… Brand is your calls to action…. Brand is your customer service…. Brand is the way you speak… Brand is the whole array of your communication tools… Brand is your people… Brand is your facilities… Brand is […]

What is Branding?

What is Branding? “Branding is the art of differentiation.”–David Brier @risingabovethenoise Though I’d been doing brand identity work for some time, I’d never researched it more until recently, and especially when I decided to rebrand ARTLABkma. Early last year I’d heard David Brier on a podcast, and his definition of branding really stood out to me. How […]

What Got You Here Won’t Get You There

Happy 2019–Hope you all had a happy holidays and a great first week into the new year! I took some time during and after the holidays to not only rest and relax as well as catch up with family and friends, home life, but also take some time to plan and reflect over the last […]

2019 AIGA Design Conference Diversity Scholarship Application

Who’s gone to an AIGA Design Conference or any art or design conference? Double tap or comment below!  One of the biggest investments I’ve made this past year was attending more events. I’ve always wanted to attend an art or design conference, and a few weeks ago, I saw that there was a diversity scholarship […]

How to Create More Time for What Matters Most and Design your Day to Win

See what I did there? As a freelance designer, it was only more recently that I realized I could also design my days as opposed to taking things as they come. We’ve all been there, days where you felt super busy (and tired) after a long day, but sat back and thought, where did my […]

10 Amazing Podcasts to Help You Jump-start your Creative Career

It’s been almost 7 years since Tom and Donna of Parks and Rec gave us the greatest holiday of all time: Treat Yo Self. While I am definitely an advocate and celebrate this holiday, I updated my “Treat Yo Self” version for 2018: “Invest In Yo Self.” Deciding that 2018 would be the year of investing […]

(Re)Start Before You’re Ready or Risk Not Starting At All. Ever.

Yes, you read that right, and you may be wondering why I tweaked the sage advice of starting before you’re ready, as many people and entrepreneurs have advised while sharing their success story. More often than not, their story is shared after the fact, and sometimes many years after reaching success. So this is my attempt to […]

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