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designing brand identity
Alina Wheeler’s 4th Edition of Designing Brand Identity offers a deep dive of brand strategy, design development, identity standards and much more to equip your team, brand managers, marketers, and designers with a proven process in not only creating but implementing a brand identity.
The Creative Habit
In her decades long career, Twyla Tharp shares essential tools and exercises to help you develop your creative practice on a daily. Tharp believes that creativity is not a divine gift, but rather the product of preparation and effort.
The Brand Gap
In The Brand Gap slide deck, Marty Neumeier partners with Neutron, Riders Publishing, and AIGA to create a visual presentation of a theory of branding, which encompasses five disciplines of brand-building, combining creative thinking with brand strategy to close the brand gap.