Designing Brand Identity

“Who are you? Who needs to know?How will they find out?Why should they care?” This one is for the Identity Designers out there! These essential questions provide a powerful framework for building a brand and are key to @alinawheeler’s book, “Designing Brand Identity”. This is a must have resource for anyone working with brands, building a brand, […]

A Brand is More than a Logo

Photo source: Dever Designs Why do you need a brand, and not just a logo? “Brand is your strategy… Brand is your calls to action…. Brand is your customer service…. Brand is the way you speak… Brand is the whole array of your communication tools… Brand is your people… Brand is your facilities… Brand is […]

What is Branding?

What is Branding? “Branding is the art of differentiation.”–David Brier @risingabovethenoise Though I’d been doing brand identity work for some time, I’d never researched it more until recently, and especially when I decided to rebrand ARTLABkma. Early last year I’d heard David Brier on a podcast, and his definition of branding really stood out to me. How […]

What Got You Here Won’t Get You There

Happy 2019–Hope you all had a happy holidays and a great first week into the new year! I took some time during and after the holidays to not only rest and relax as well as catch up with family and friends, home life, but also take some time to plan and reflect over the last […]

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